WE ARE CNCPT

Short for a new ‘concept’ on hydration, and exist to redefine it. We are building a new standard for how the body is supported before, during, and after movement.

The problem

Hydration has not evolved with modern health and performance. Functional and sports drinks still rely on synthetic electrolytes and artificial ingredients, leaving athletes and everyday consumers without clean, effective hydration.

As a result, people train, perform, and recover with products the body does not optimally use, leading to compromised performance, slower recovery, and reduced long term health.

  • sugar loaded formulas
  • Synthetic electrolytes
  • Packaging that can contribute to microplastic

The solution

CNCPT changes hydration. We create functional, science based beverages built for performance, purity, and long term health. Our products contain coconut water as a base, assuring real, natural electrolytes with zero additives, delivering effective hydration for athletes and health conscious individuals alike.

CNCPT replaces synthetic, formulated drinks with a cleaner, biologically aligned way to hydrate that supports how the body actually functions.
Designed to support fluid balance and muscle function, helping athletes train, perform, and recover more effectively than water alone.
Delivers essential hydration support without unnecessary complexity, offering a simple alternative to conventional electrolyte drinks.
CNCPT sits at the intersection of performance science and modern wellness culture, redefining what functional hydration looks like.

LEONARDO
GONZALEZ

Chief Executive Officer
(CEO) and Founder

STELLA
FABBRICATORE

Chief Commercial Officer
(CCO) and Co-Founder

THE FOUNDING STORY

Coming from an athletic background, we learned that hydration impacts everything from performance and recovery to mental clarity. Yet existing options fell short, with water and sports drinks failing to meet real needs. By combining our experience in sports with dietary science, we set out to create a simple, effective hydration solution.