Our Story
We live in a world full of options, yet staying properly hydrated feels confusing. Many drinks contain additives, sweeteners, or artificial ingredients. Even plain water is often compromised by microplastics or hormone residues. Hydration shouldn't be this complicated.
CNCPT was born from a desire to simplify and purify hydration. We believe in intentional choices, transparency, and removing unnecessary ingredients. Every step. From sourcing to packaging. Guided by clarity and care. Our goal is to offer hydration that supports both body and values.
The design behind CNCPT is inspired by the natural form of a young green coconut. Its four distinct sections reflect how a coconut is traditionally cut, revealing the clean white husk beneath. This design pays homage to purity, simplicity, and the product’s natural origins.
CNCPT represents more than just a beverage. It reflects a way of thinking. It’s about making conscious, health-driven choices. Our product is designed to nourish your body and align with your lifestyle. Clean, intentional hydration you can feel good about.
We discovered coconut water as a naturally hydrating, electrolyte-rich drink. It became part of our daily routine for its simplicity and wellness benefits. That experience inspired CNCPT. To share something real and effective. It’s a product that feels good in every way.
We created CNCPT to become a meaningful part of your daily life. As it did to us. It’s designed to support hydration with clarity and intention. Join us in choosing simple, clean, and conscious refreshment. Hydration, the way it should be.
Access to clean drinking water seems simple, but both tap and bottled water raise concerns. Tap water may contain traces of lead, pesticide residues, or hormones from medications that are not always fully removed. Additives like chlorine and fluoride can also affect taste and trust. Bottled water feels like a safer choice, but it is often just filtered tap water. Many brands also contain microplastics from the packaging, which may interfere with hormone balance. What appears clean and safe can sometimes bring its own risks.
This is where coconut water becomes a smarter, more natural alternative. Sourced directly from young green coconuts, it is pure, plant-based, and untouched by industrial processing. Naturally rich in electrolytes like potassium and magnesium, it hydrates the body while supporting energy, digestion, and overall balance. It’s clean, refreshing, and doesn’t come with the baggage of additives or plastics. If you're looking for something you can truly trust, coconut water offers what tap and bottled water often can’t. Real hydration with nothing to question.
Note from our founders
We’ve always tried to live consciously, especially when it comes to what we consume. Water is something we reach for every day, whether after a workout or as part of our daily routines. But finding something truly trustworthy wasn’t easy for us either. On our journey, we discovered coconut water. Naturally hydrating, light, and rich in essential electrolytes, it quickly became part of our everyday life. We created CNCPT to share that sense of simplicity and intention, and the feeling of doing something good for your body. A drink that’s simple, clean, and feels good to consume. We hope CNCPT becomes a part of your routine, just as it became a part of ours.