CNCPT B2B
Become a CNCPT retailer
For speciality stores, studios, and spaces that value high-performance products, daily discipline, routine, and results. Submit your details below to request a wholesale partnership. We’ll review and be in touch.
What we offer
CNCPT provides products designed for real training and real outcomes, supported by reliable logistics and clear brand alignment.
High-function hydration designed for training environments and everyday performance — clean ingredients, consistent taste, and reliable supply for repeat purchase.
Align with a growing network of studios, concept stores, and performance-led spaces. CNCPT is built to sit alongside premium wellness brands with clear positioning.
Straightforward onboarding and logistics support — transparent ordering, predictable lead times, and a partner-first approach to keeping shelves stocked.
Access to brand assets and launch support — product education, in-store signage guidance, and optional co-marketing for aligned retailers.
Where are we located and distribute
CNCPT is based in Rotterdam, the Netherlands, And, currently distributes within the following regions:
- Belgium
- Netherlands
- Luxembourg
- Germany
B2B Inquiry
Apply now
Event collaborations
CNCPT collaborates with running clubs, gyms, studios, and performance communities to host fitness and wellness events that bring people together through movement. Our events are built around authentic training experiences and clean hydration.
Build long-term partnerships that support brand and community growth through consistent collaboration.
Increase exposure through aligned events, retail presence, and community-led activations.
Connect directly with performance-driven audiences through authentic experiences and shared values.
Receive ongoing operational, logistical, and marketing support to ensure successful collaboration.
Event collaborations
Email us
Conscious choices
The impact
By choosing CNCPT, you're supporting sustainable sourcing and reduced plastic use.
Our minimalist approach helps cut down on unnecessary waste and processing.
Every can reflects a commitment to better health and a healthier planet.
Small choices, when made intentionally, can lead to meaningful change.
By choosing CNCPT, you're supporting sustainable sourcing and reduced plastic use.
Our minimalist approach helps cut down on unnecessary waste and processing.
Every can reflects a commitment to better health and a healthier planet.
Small choices, when made intentionally, can lead to meaningful change.