Work with us
Let's build
something
together.
We work with trusted partners, ambassadors, and event organisers who share the belief that the foundation matters.
01, Stockist
Stock
CNCPT.
For spaces that already understand what they stand for. Gyms, studios, specialty stores, and concept spaces where CNCPT fits without explanation, because the people walking through the door already get it.
We're not looking for the biggest shelf. We're looking for the right one.
Where we distribute
| Volume | Price / Tray | Shipping |
|---|---|---|
| 5 – 19 trays | €46.08 | Free NL |
| 20+ trays | €42.96 | Free NL |
| Custom volume | On request | On request |
Per tray: 24 × 330ml. Prices ex VAT, ex Statiegeld.
02, Ambassador
Represent
CNCPT.
Our ambassador programme runs through Shopify Collabs. No minimum audience, no gatekeeping. What we care about is alignment. If you genuinely live the foundation philosophy, we want to work with you.
Coaches, athletes, trainers, and creators who speak to this honestly. If you have to fake the fit, it's not a fit.
What you get
01
Performance
High-function hydration designed for training environments and everyday performance. Clean ingredients, consistent taste, reliable supply.
02
Network
Align with a growing network of studios, concept stores, and performance-led spaces built around clear positioning and shared values.
03
Support
Straightforward onboarding, transparent ordering, predictable lead times, and a partner-first approach to keeping your shelf stocked.
04
Marketing
Brand assets, product education, in-store signage guidance, and optional co-marketing for aligned stockists and ambassadors.
Event collaborations
Events &
Activations.
CNCPT collaborates with running clubs, gyms, studios, and performance communities to host fitness and wellness events built around authentic training experiences and clean hydration.
Full-service pop-up stand with coconut water and signature drinks. Built on a pallet frame with stainless steel cladding, designed to show up and make an impression.
Email us about events
Growth
Long-term partnerships that support brand and community growth through consistent, intentional collaboration.
Visibility
Increase exposure through aligned events, retail presence, and community-led activations.
Engagement
Connect directly with performance-driven audiences through authentic experiences and shared values.
Support
Ongoing operational, logistical, and marketing support to ensure every collaboration lands well.
Wholesale application
Why partner
with us.
CNCPT is a brand people seek out, not one that needs to be pushed. Every stockist and ambassador benefits from a product that speaks for itself.
We keep the network tight intentionally. Every partnership is personally managed by the founders. No account managers, no middlemen.
Currently very active in Rotterdam, Den Haag, and Amsterdam. Expanding across NL and beyond in 2026. Distribution across the Netherlands, Belgium, Luxembourg, and Germany.