CNCPT™ Hydration

Hydration, Optimized: Electrolytes + Vitamin C

Hydration isn’t only about how much you drink—it’s about the balance of electrolytes that move water where your body needs it. CNCPT combines targeted electrolytes with vitamin C to support fluid balance, muscle function, and nerve signalling.

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Why Electrolytes Matter

Fluid & Electrolyte Balance

Water movement in the gut depends on sodium transport, while potassium helps maintain intracellular hydration—together they regulate fluid shifts.

  • Sodium supports water absorption and helps retain fluid.
  • Potassium balances sodium, aiding normal cell hydration.
  • Both underpin circulation and thermoregulation during activity.

Muscle & Nerve Function

Electrolytes maintain membrane potentials that drive muscle contraction and nerve signalling. Inadequate levels can lead to cramps, weakness, or reduced performance.

  • Supports coordinated contractions & reaction time
  • Helps offset sweat losses in sport & heat
  • Backed by clinical and sports-science literature

How CNCPT Supports Hydration

Potassium (97 mg / 320 mg): Maintains cellular hydration and muscle performance.

Sodium (30 mg / 99 mg): Helps retain water and prevent dehydration.

Vitamin C (50 mg / 165 mg): Antioxidant support for recovery.

Minimal Iron, Zero Calcium: Focused for fluid movement relevance.

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Designed to Hydrate. Built for Your Routine.

Electrolyte balance is central to hydration. CNCPT delivers targeted potassium and sodium plus vitamin C—so you can stay ready for work, training, and recovery.

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References

  • National Academies (Marriott BM, ed.). Use of Electrolytes in Fluid Replacement Solutions. NCBI Bookshelf
  • National Research Council. Water and Electrolytes – Recommended Dietary Allowances. NCBI Bookshelf
  • Cleveland Clinic. “Electrolytes: Types, Purpose & Normal Levels.” Link
  • Maughan RJ, Leiper JB, Shirreffs SM. “Recovery from Prolonged Exercise: Restoration of Water and Electrolyte Balance.” J Sports Sci. 1997;15(3):297–303. DOI
  • Convertino VA, Armstrong LE, Coyle EF, et al. “Exercise and Fluid Replacement.” Med Sci Sports Exerc. 1996;28(1):i–vii. PubMed
  • Von Duvillard SP, Braun WA, Markofski M, et al. “Fluids & Hydration in Prolonged Endurance Performance.” Nutrition. 2004;20(7–8):651–6. DOI
  • Choi DH, et al. “Effects of Electrolyte Supplements on Body Water, Muscles, and Recovery.” Applied Sciences. 2021;11(19):9093. Link